social & local seo
Local SEO is Different
Google and other search engines rank businesses in a completely different way in local search results. If your business relies mostly on local customers, there is no better way to increase free, quality traffic to your business than local SEO. Local SEO allows your business to show up on the maps provided with search results. While organic SEO depends heavily on links and social media, local SEO counts largely on:
Optimization of your Google Places and Bing Local accounts
Consistency, and accuracy of your business listings
Ratings and total amount of reviews for your business
Local SEO & Mobile Phones
With the increasing use of mobile search, local SEO has become even more important. Mobile devices track your GPS location and give users local search results nearest them. Having a strong local web presence will help your business show up based on the user’s location. You need to make sure you business pops up rather than your competitors.
Our Local SEO Services
To improve your business’s local visibility and rankings 1200DIGITAL offers several services, including:
Local Citations
Making sure your business’s citation is perfect across the web is an important factor, and search engines consider this when ranking your business in local search results. We submit your business’s correct NAP (name, address, and phone number) to high quality citation sources relevant to your industry to help improve your local rankings.
Local Pages
Verifying your profiles, getting positive reviews, adding business images and linking your website increase trust factors and your business’s local rankings. The submission processes for Google, Bing, Yelp and Yahoo! are all different, and our team has experience formatting and inputting the required information to ensure for a local SEO friendly business page.
Website Structure Markup
Structuring your business’s website markup, or using schemas, allow search engines to access certain data on your website, such as the site’s location, more easily. With schemas, we can ensure search engines have direct access to this structured data, improving your site’s local search results.
Local Keyword Research
Knowing the terms to target and how to best target them is something we have plenty of experience with. We’ll compile a list of top performing keywords and implement those into your local SEO strategy to improve the local visibility and traffic for your website.
Directory Submissions
Having a prominent presence in all the major directories as well as niche-specific directories helps your business be seen by search engines for chosen keywords. We’ll help correct and update inaccurate listings as well as submit new ones to ensure your business’s information is accurately displayed across the web.
Website Architecture
By building an entire page worth of content catered to one location will help increase your business’s chances of ranking well for that keyword phrase in that specified city or neighborhood. We will create and optimize webpages specifically written for a geo-targeted phrase – for example, “bankruptcy attorneys in Ft. Lauderdale.”
Whether you are a doctor, marketer, restaurateur, lawyer, or retailer, our local seo services will improve your local search rankings and drive more traffic to your business.
Social Media for Businesses
Social media can be used to build your brand awareness and also lets you communicate with your customers in real time which adds for better client satisfaction. Social media plays a huge role in increasing the reach of your content i.e. blog posts, videos, and photos. Unfortunately, with so many different social media sites, maintaining active social profiles can quickly start to feel like a full time job.
Think about where your customers are most likely to engage. Some social sites may be a waste of time for your business, so choose the ones that matter the most. Once you have chosen your social networks, it’s time to synchronize your brand image and content across all platforms.